Principles and values

Core purpose

Studio 24 is a digital design, technology and marketing agency. Our core purpose defines what we do and how we run the business.

Our core focus is to create digital products (websites, web apps, etc) using user-centered design. This means our work is focussed on the end-user's needs while ensuring they meet our client's business goals.

We achieve this by uniting design and technology together to create great user experiences.

The entire project team can and should contribute to user-centered design - everyone can input creative ideas.

Our principles

We care about the following in our work, these act as guiding principles for what we do:

Human-centered

Our work is designed for real people, we should use human-centered design techniques to inform our work and ensure we create the right solution for the people actually using it. We should consider the impact of the digital products we create.

Inclusive

We firmly believe in a web for all: creating websites and web apps that are accessible, work across different devices (responsive), are robust and reliable for users with different internet connection speeds or devices (performance), and supports internationalisation where the target audience have different language needs.

Sustainable

We believe creating digital products that are sustainable: they should be efficient and minimise their environmental impact, be maintainable and long-lasting (to avoid waste), and be resilient so they work when they are needed.

Open

We support the open web, we use web standards to build for the web, we use open source tools wherever possible, and make time available for staff to contribute to open source.

We believe data should be open and recommend to our clients to open data where possible and allow customers to control their data. We care about ethics, data privacy and security.

Our values

Values are the guiding principles for our company, we should all reflect these in what we do.

Straight talking

• We're honest to ourselves and our colleagues
• We give straight and honest advice to our clients
• We're not afraid to challenge ideas and have robust discussions to get the best results

Pride in our work

• We strive to do our best work
• We pay attention to detail
• We have integrity and want to build a better web for all

Always asking why

• At its heart, our work solves problems for our clients
• We always need to ask why and understand the underlying business goal
• We need to understand who the users are and their underlying motives

Working together

• We collaborate with our clients, to understand their organisation and problems
• We collaborate with our team, to share expertise and bring different perspectives on our work
• We value long-term relationships with clients

Friendly and supportive

• We have a positive outlook and believe in being friendly and helpful
• We support our clients, help them understand digital and solve their problems
• We're open and supportive with our colleagues

Always learning

• Digital is always evolving so we need a culture of continuous learning
• The more you know, the more you know you don't know!
• Share knowledge (both in and outside the agency)